ASEVEN艾斯文

品牌故事

在《旧约》中,上帝用七天创造了亚当,又用亚当的第七根肋骨创造了夏娃,这样人类就可以繁衍后代,“七”由此被赋予了神秘感。时间概念里有一周七天,自然现象中有七色彩虹,天文领域内有北斗七星,很多关于“七”的神秘都值得探索。而品牌标志则选为象征神秘、探索精神的情感符号-七芒星,七芒星是“不平均却完美稳定的一体”,与品牌富有探索精神且充满力量的形象完美吻合。

In the old testament, God created Adam in seven days and created Eve with Adam's seventh rib, so that humans could reproduce, and "seven" was given a mystique. There is a concept of time that named “seven days a week”. There is a kind of natural phenomenon that named “rainbow”. There is the Big Dipper in astronomy field. Many things about the "seven" mystery are worth exploring. And the brand logo is chosen as a symbol of mystery, the spirit of exploration of the emotional symbol-seven mango star, seven mango star is "not average but perfect and stable one", and the brand is full of exploration spirit and powerful image of the perfect match.

品牌理念

Aseven品牌商标于2016年在英国注册。香港公司Aseven Clothing Trade Limited拥有该商标并授权予国内公司:艾斯文(深圳)文化传播有限公司。

Aseven的产品类别主要有潮牌和女装两线。潮牌旨在表达年轻人独特的风格感,使他们坚持独立思考和不懈探索的态度。2019春夏系列合作潮流艺术家静电场朔的画作“吐息曼陀罗”和墨绘作品《雾都》的再创作品,无处不散发着神秘的色彩;融入圣经、教堂等元素,强调主权意识,提倡释放真我,做内心的主宰;女装系列则是以“优雅时尚”的生活理念,融合简约的设计与细腻的剪裁,创作一系列极具质感及造型摩登的服装。2019春夏系列中设计师更多思考以女性线条为载体,抓住当下的也是永恒的自然之美,带现代女性回归花园秘境与内心深处;极简风格的剪裁搭配和与生俱来的自信柔和的气质相得益彰,注入取悦自我的时尚态度与多变的色彩组合,打造出能呈现多种可能性的摩登时装。

The logo is registered in the UK in 2016. Aseven Clothing Trade Limited, a Hong Kong company, owns the brand logo and authorizes domestic companies. In China, the company is called Esven (Shenzhen) Cultural Communication Co., Ltd.

Our tide brand aims to cater the young individuals with a distinct sense of style, make them adhere to the attitude of self-expression and independent expression. The Spring and Summer Series of 2019, in cooperation with the re-creation of the painting "Breathing Mandala" and the ink painting "Fog city", is full of mystery. It incorporates elements such as the Bible and the church, stresses sovereignty consciousness, and advocates the release of nature and self-domination.

With the concept of "elegant and fashionable" life, women's wear series combines simple design and exquisite tailoring to create a series of modern clothes with great texture and modelling.In the spring and summer series of 2019, designers think more about taking the female body as the carrier, grasping the present and eternal beauty of nature, bringing modern women back to the garden secret and inner depths; minimalist style of tailoring and matching and inherent self-confidence complement each other with gentle feminine temperament, injecting leisure and comfortable attitudes and bright colors, creating modern fashion with multi-clothing.

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