品牌介绍

Brand introduction

京城白雪原创高级成衣品牌创办于2017年,品牌将全新的设计理念与天然面料及环保理念融入其中,旨在打造亲民、亲肤化的成衣风格。品牌由设计师冯三三亲手创办,将“中国风”打破传统、将时尚元素与中国文化及中国非物质文化遗产相结合,从而呈现出新颖、清新的设计元素。

Founded in 2017, jingcheng snow original haute couture brand has integrated new design concepts, natural fabrics and environmental protection concepts into it, aiming to create a cloth-friendly and skin-friendly style of clothing. Founded by the designer feng sansan, the brand breaks the tradition of "Chinese style" and combines fashion elements with Chinese culture and Chinese intangible cultural heritage to present novel and fresh design elements.

品牌风格

Brand style

品牌注重服饰的舒适性与功能性,将中国元素用现代的形式来体现,将“新中式”与现代生活完美结合,将中国元素年轻化、大众化,从而表现出品牌的融合和有容乃大的博大情怀。品牌将中国风设计进行新的诠释和理解,将“新元素”、“新理念”与国际流行趋势相结合,从而形成京城白雪的服饰风格。

The brand attaches importance to the comfort and functionality of clothes, embodies Chinese elements in a modern form, perfectly combines "new Chinese style" with modern life, and rejuvenates and popularizes Chinese elements, so as to present the brand's integration and broad-mindedness. The brand carries out new interpretation and understanding of Chinese style design, and combines "new elements" and "new ideas" with international fashion trends to form the snow-white clothing style of Beijing.

设计师介绍

Designer introduction

冯三三

FENGSANSAN

第23届中国十佳时装设计师

The 23rd China top ten fashion designers

FENGSANSAN品牌创始人、设计总监

FENGSANSAN brand founder, design director

安徽工程大学客座教授

Visiting professor, anhui engineering university

2018北京时装周“亮相·王府井”优秀设计师

Beijing fashion week 2018 "debut · wangfujing" excellent designer

2018年3月录制“CCTV-2”《京东·时尚大师》

March 2018 recording "cctv-2" jingdong · fashion master

2018中国国际时装周作品《童年》荣登CCTV-13《朝闻天下》

China's international fashion week 2018 "childhood" appears on cctv-13 "morning news"

2018北京时装周作品《花木兰》荣登BTV《都市晚高峰》

Beijing fashion week 2018 "hua mulan" by BTV "urban evening peak"

2018北京时装周作品《花木兰》荣登BTV-International Channel《BTV NEWS》

Beijing fashion week 2018 "hua mulan" by btv-international Channel "BTV NEWS"

2015年出版《我不是大师—当代时装效果图》

I am not a master -- a rendering of contemporary fashion published in 2015

2017年3月中国国际时装周举办FENGSANSAN·冯三三少儿高级定制发布会《戏迷》

In March 2017, China international fashion week held the exhibition of FENGSANSAN feng's advanced customization of children "opera fans".

2017年10月中国国际时装周举办FENGSANSAN·冯三三少儿高级定制发布会《瓷娃娃》

In October 2017, China international fashion week held the exhibition of FENGSANSAN feng's advanced customization of children "porcelain doll".

2017年10月中国国际时装周举办京城白雪·冯三三高级定制发布会《月下听禅》

In October 2017, China international fashion week held the Beijing snow feng sansan haute couture launch event "listening to zen under the moon".

2018年3月中国国际时装周举办FENGSANSAN·冯三三少儿高级定制发布会《可可西里》

March 2018 China international fashion week held the release conference of FENGSANSAN FENGSANSAN advanced customization of children "kekexili"

2018年3月中国国际时装周举办蓓蓓童年·冯三三少儿高级定制发布会《童年》

n March 2018, China international fashion week held the "childhood" exhibition of beibei childhood · feng sansan children's haute couture.

2018年10月中国国际时装周举办京城白雪·冯三三高级定制发布会《叶赫那拉》

In October 2018, China international fashion week held the Beijing snow feng sansan haute couture launch event "yehnera"

2018年10月中国国际时装周举办FENGSANSAN·冯三三少儿高级定制发布会《你好,金达莱》

In October 2018, China international fashion week held the Beijing snow feng sansan haute couture launch event "yehnera".

2018年10月中国国际时装周举办蓓蓓童年·冯三三少儿高级定制发布会《抱鼓石》

In October 2018, China international fashion week held the release of beibei childhood · feng sansan children's haute couture

设计理念:

Design concept

主题-叶赫那拉

Subject - yehnera

京城白雪19春夏以“叶赫那拉”为主题,这是一次穿越和宫斗的年度大戏,主题取自于——叶赫那拉·杏贞·慈禧太后。

The theme of the spring and summer of the capital is "yehnera", an annual drama about traversing and fighting.

灵感源自于紫禁城,天潢贵胄、后宫争斗,那是怎样的一种场景,又怎样与现实生活相结合?京城白雪剖析了当下的热播剧《延禧宫略》、《如懿传》,用“接地气”的设计手法来诠释这样的一个主题设计,旨在突出传承中国文化,并将中国元素“穿”起来,使其更加时尚、具有可穿性,将趣味性的流行语言和具有代表性的原创卡通图案相结合,使整个秀场在轻松、愉悦、诙谐的情景下完成,从而也表明了容乃大的一种宽容的设计语言。

Inspired by the Forbidden City, huang gaogui and the struggles of the imperial palace, what kind of scenes are they, and how do they combine with real life? City snow analyzed the current channel TV "slightly delay jubilee palace", "such as taken biography," ground "design methods used to explain such a theme design, designed to highlight the inheriting Chinese culture, and Chinese elements" wear "rise, make it more fashionable, can wear resistance, will be interesting popular language and representative of the original cartoon design, the combination of the whole show in a relaxed, cheerful, humorous scenario is completed, which also shows that the capacity is big a tolerant design language.

京城白雪希望给予人们最舒适的着装体验,在纷杂的社会现实下,人们可以追随自己的内心,以宽容的心态面对纷乱的现实生活,找寻属于自己的生活方式与穿衣之道。

Beijing snow hopes to give people the most comfortable dress experience. Under the complicated social reality, people can follow their heart, face the confused real life with a tolerant attitude, and find their own way of life and dressing.

本场发布会的伴手礼来自于东北长白山脚下的野山参以及具有补气强身、延缓衰老的人参花,伴手礼主要突出宫廷气息,将“奢华”与健康作为暖心的问候赠予现场来宾,同时也精心设计了本次发布会的精美画册随礼品赠送,让我们一起感受“延禧攻略”带给我们的余温和用设计创造未来的全新理念,所以我们将伴手礼与秀场完美结合,让“大猪蹄子”为我们带来完美的宫廷演绎。

Set of this conference from the northeast changbai mountain wild ginseng and fill gas at the foot of the strong, anti-aging ginseng flower, with hand main outstanding palace, the "luxury" and health as warm heart greetings to the guests, but also carefully designed this exquisite album with the present, let us feel the delay jubilee strategy "bring us keypad and design to create the future with new ideas, so we will with the hand and show perfect combination, let" big pig hoof "bring us perfect court interpretation.